Inspired by the arches and pillars of the great monuments of India which represent the eternal promises of a marriage- strength and longevity, Sonata launches the Wedding Collection 2015.This collection boasts of 30 elegant timepieces consisting of bracelet watches for women and day & date watches for men and is priced from Rs. 899 to Rs. 2599. The star of the Wedding collection’15 is the Shagun watch, a first in watch design that is a gorgeous blend between a bracelet and a timepiece.
Inspired by the haathphool (a ring connected by a bracelet to the watch), the Shagun watch from the Wedding collection has been exquisitely crafted with stones and pearls, and marries intricate wedding colors within the design. For the first time in India, this tasteful timepiece combines the beauty and elegance of jewellery along with the functionality of a watch, making it a must have accessory for the wedding season – whether you are the beautiful blushing bride or one of the fashionable women in attendance. There are 7 variants within the Shaguncollection starting at Rs. 1999/- for the traditional as well as the contemporary bride.
Complementing the nature of this exquisite collection is a new campaign by Sonata that speaks to the ever-growing spirit of the aspirational Indian. Taking the brand’s message Karo, Toh Shaan Se to a new level, theWedding campaign stays true to its character of the brand, encouraging emerging India to do everything shaan se. In the spirit of the wedding season, the brand celebrates marriage in an unconventional way.