Hidesign, India’s leading luxury leather brand forays into the footwear market by launching men’s shoes across India this month.
Hidesign brings its strong heritage of more than 35 years of working with premium leathersand excellent craftsmanship to its new range of shoes. A leader in the research of vegetable tanning which requires 40 days to tan leathers using local Myrobalam seeds, wattle bark and Pungam oil; the brand believes in benefits of slow and ecological tanning. Craftsmanship is an important aspect of every Hidesign product. The same values are extended to the new Hidesign shoes that are individually hand polished and finished by craftsmen with great skill and attention to detail.
Hidesign shoes are completely leather lined and since the leather is vegetable not chrome tanned, it is much healthier for your feet which are in constant touch with the leather. Shoes with complete leather lining are rare to find in today’s world, where brands opt for cost cutting synthetics and canvas. The natural leather also ensures that your feet breathe and the shoe is both flexible and comfortable.
DilipKapur, President, Hidesign while introducing the category says, “Hidesign’s shoes are a pure expression of our values and what we love best- adventure, travel, clean design, and wonderful materials. Hidesign has increasingly been growing into a lifestyle brand, from bags, garments to sunglasses and now shoes.”